Narrow search
Showing 1 - 5 of 5
Cover Image
Implications of the Revised Definition of Marketing: From Exchange to Value Creation
Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307
Persistent link: https://www.econbiz.de/10007865573
Cover Image
Peter Drucker on marketing: an exploration of five tenets
Uslay, Can; Morgan, Robert E.; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10008210606
Cover Image
Marketing/entrepreneurship interface research priorities (2010-2012)
Uslay, Can; Teach, Richard D. - In: Journal of research in marketing and entrepreneurship : JRME 10 (2008) 1, pp. 70-75
Persistent link: https://www.econbiz.de/10009897772
Cover Image
Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies
Karniouchina, Ekaterina V; Uslay, Can; Erenburg, Grigori - In: Journal of marketing 75 (2011) 3, pp. 27-49
Persistent link: https://www.econbiz.de/10008999337
Cover Image
Unique marketing challenges at the frontiers of technology: An integrated perspective
Uslay, Can; Malhotra, Naresh K.; Citrin, Alka V. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 8-30
Persistent link: https://www.econbiz.de/10006962105