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Improving Preference Assessment: Limiting the Effect of Context Through Pre-exposure to Attribute Levels
Carlson, Kurt A.; Bond, Samuel D. - In: Management science : journal of the Institute for … 52 (2006) 3, pp. 410-421
Persistent link: https://www.econbiz.de/10006075488
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E DECISIONS AND FORECASTING - Improving preference assessment, Limiting the effect of context through pre-exposure to attribute levels Ea:000
Carlson, Kurt A.; Bond, Samuel D. - In: Operations research, Management science : OR MS ; the … 47 (2007) 3, pp. 325-326
Persistent link: https://www.econbiz.de/10007737227
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Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior
Tanner, Robin J.; Carlson, Kurt A. - In: Journal of consumer research : JCR ; an … 35 (2009) 5, pp. 810-822
Persistent link: https://www.econbiz.de/10008168531
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Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data
DeSarbo, Wayne S.; Atalay, A.Selin; LeBaron, David; … - In: Journal of consumer research : JCR ; an … 35 (2008) 1, pp. 142-153
Persistent link: https://www.econbiz.de/10008064332
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Case Studies - Strategic Management Objectives of Small Manufacturers: A Case Study of the Cheese Industry
Gould, Brian W.; Carlson, Kurt A. - In: Review of agricultural economics : RAE 20 (1998) 2, pp. 612-630
Persistent link: https://www.econbiz.de/10006990468
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Exploring intra-industry competitive heterogeneity: The identification of latent competitive groups
DeSarbo, Wayne S.; Wang, Qiong; Blanchard, Simon J. - In: Journal of modelling in management 5 (2010) 2, pp. 94-124
Persistent link: https://www.econbiz.de/10008437942