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The Relative Informativeness of Accounting Disclosures in Different Countries discussant: Grace Pownall
Alford, Andrew; Jones, Jennifer; Leftwich, Richard; … - In: Journal of accounting research 31 (1993), pp. 183-229
Persistent link: https://www.econbiz.de/10006600783
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Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K. - In: Review of marketing research 7 (2010), pp. 13-28
Persistent link: https://www.econbiz.de/10009957647
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Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - In: Review of marketing research 8 (2011), pp. 159-207
Persistent link: https://www.econbiz.de/10009957653
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Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K. - In: Review of marketing research 10 (2013), pp. 11-16
Persistent link: https://www.econbiz.de/10010185772
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Assessing the Service-Profit Chain - To manage profitability, firms must carefully implement the service-profit chain.
Kamakura, Wagner A.; Mittal, Vikas; Rosa, Fernando de; … - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 294-317
Persistent link: https://www.econbiz.de/10006893274
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Modeling Multiple Category Brand Preference with Household Basket Data
Russell, Gary J.; Kamakura, Wagner A. - In: Journal of retailing 73 (1997) 4, pp. 439-462
Persistent link: https://www.econbiz.de/10006629696
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Productivity Assessment of Multiple Retail Outlets
Kamakura, Wagner A.; Lenartowicz, Thomasz; Ratchford, … - In: Journal of retailing 72 (1996) 4, pp. 333-356
Persistent link: https://www.econbiz.de/10006632677
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Understanding Brand Competition Using Micro and Macro Scanner Data
Russell, Gary J.; Kamakura, Wagner A. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 289-303
Persistent link: https://www.econbiz.de/10006687048
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Household Life Cycles and Lifestyles in the United States
Du, Rex Y.; Kamakura, Wagner A. - In: Journal of marketing research : JMR 43 (2006) 1, pp. 121-132
Persistent link: https://www.econbiz.de/10006640824
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RESEARCH NOTES AND COMMUNICATIONS - Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics
Mittal, Vikas; Kamakura, Wagner A. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 131
Persistent link: https://www.econbiz.de/10006659702