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Assessing the Service-Profit Chain - To manage profitability, firms must carefully implement the service-profit chain.
Kamakura, Wagner A.; Mittal, Vikas; Rosa, Fernando de; … - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 294-317
Persistent link: https://www.econbiz.de/10006893274
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Modeling Multiple Category Brand Preference with Household Basket Data
Russell, Gary J.; Kamakura, Wagner A. - In: Journal of retailing 73 (1997) 4, pp. 439-462
Persistent link: https://www.econbiz.de/10006629696
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Productivity Assessment of Multiple Retail Outlets
Kamakura, Wagner A.; Lenartowicz, Thomasz; Ratchford, … - In: Journal of retailing 72 (1996) 4, pp. 333-356
Persistent link: https://www.econbiz.de/10006632677
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Understanding Brand Competition Using Micro and Macro Scanner Data
Russell, Gary J.; Kamakura, Wagner A. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 289-303
Persistent link: https://www.econbiz.de/10006687048
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Household Life Cycles and Lifestyles in the United States
Du, Rex Y.; Kamakura, Wagner A. - In: Journal of marketing research : JMR 43 (2006) 1, pp. 121-132
Persistent link: https://www.econbiz.de/10006640824
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RESEARCH NOTES AND COMMUNICATIONS - Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics
Mittal, Vikas; Kamakura, Wagner A. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 131
Persistent link: https://www.econbiz.de/10006659702
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From the Editor
Kamakura, Wagner A. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10006659713
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Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research
Hutchinson, J.Wesley; Kamakura, Wagner A.; Lynch Jr, John G. - In: Journal of consumer research : JCR ; an … 27 (2000) 3, pp. 324-344
Persistent link: https://www.econbiz.de/10006660728
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Statistical Data Fusion for Cross-Tabulation
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 35 (1998) 4, pp. 485-498
Persistent link: https://www.econbiz.de/10006670179
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E DECISIONS AND FORECASTING - A Bayesian model for prelaunch sales forecasting of recorded music Eb: 140
Lee, Jonathan; Boatwright, Peter; Kamakura, Wagner A. - In: Operations research, Management science : OR MS ; the … 43 (2003) 6, pp. 675-676
Persistent link: https://www.econbiz.de/10006505097