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Resistance to Brand Switching...
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Article
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49
English
4
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Ahearne, Michael
26
Schillewaert, Niels
22
Rapp, Adam
9
Hu, Ye
8
Lam, Son K.
6
Weijters, Bert
5
De Ruyck, Tom
4
Geuens, Maggie
4
Jelinek, Ronald
4
Lam, Son K
4
Verhaeghe, Annelies
4
Kraus, Florian
3
Mathieu, John
3
Steenburgh, Thomas
3
Wieseke, Jan
3
Beitelspacher, Lauren Skinner
2
Bradlow, Eric T.
2
Brown, Steven P.
2
Frambach, Ruud T.
2
Hayati, Babak
2
Ho, Teck-Hua
2
Jones, Eli
2
Kothandaraman, Prabakar
2
Krieger, Abba M.
2
Lodish, Leonard M.
2
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2
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1
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1
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1
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1
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1
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Journal of marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of business research : JBR
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Harvard business review : HBR
2
Journal of advertising research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The journal of personal selling & sales management
2
AMS review : official publication of the Academy of Marketing Science
1
GfK marketing intelligence review
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of the Market Research Society : JMRS
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Revue française du marketing
1
The journal of services marketing
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OLC EcoSci
ECONIS (ZBW)
152
RePEc
8
Other ZBW resources
4
USB Cologne (EcoSocSci)
3
BASE
1
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Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Lam, Son K
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-147
Persistent link: https://www.econbiz.de/10008716269
Saved in:
2
Exploring the dynamics of antecedents to consumer–brand identification with a new brand
Lam, Son K.
;
Ahearne, Michael
;
Mullins, Ryan
;
Hayati, Babak
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10010075600
Saved in:
3
A multinational examination of the symbolic–instrumental framework of consumer–brand identification
Lam, Son K
;
Ahearne, Michael
;
Schillewaert, Niels
- In:
Journal of international business studies : JIBS ; a …
43
(
2012
)
3
,
pp. 306-332
Persistent link: https://www.econbiz.de/10009846657
Saved in:
4
Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness
Ahearne, Michael
;
Hughes, Douglas E.
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 336-349
Persistent link: https://www.econbiz.de/10007879222
Saved in:
5
The impact of knowledge and empowerment on working smart and working hard: The moderating role of experience
Rapp, Adam
;
Ahearne, Michael
;
Mathieu, John
; …
- In:
International journal of research in marketing : IJRM ; …
23
(
2006
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10007278351
Saved in:
6
Toward a contingency framework of interpersonal influence in organizational identification diffusion
Kraus, Florian
;
Ahearne, Michael
;
Lam, Son K.
;
Wieseke, Jan
- In:
Organizational behavior and human decision processes : …
118
(
2012
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10009974452
Saved in:
7
The Role of Leaders in Internal Marketing
Wieseke, Jan
;
Ahearne, Michael
;
Lam, Son K.
;
van Dick, Rolf
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 123-145
Persistent link: https://www.econbiz.de/10008226635
Saved in:
8
Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis
Bradlow, Eric T.
;
Hu, Ye
;
Ho, Teck-Hua
- In:
Journal of marketing research : JMR
41
(
2004
)
4
,
pp. 392-396
Persistent link: https://www.econbiz.de/10006645681
Saved in:
9
A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
Bradlow, Eric T.
;
Hu, Ye
;
Ho, Teck-Hua
- In:
Journal of marketing research : JMR
41
(
2004
)
4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10006645685
Saved in:
10
Country-of-Origin Premiums for Retailers in International Trades: Evidence from eBay's International Markets
Hu, Ye
;
Wang, Xin
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 200-208
Persistent link: https://www.econbiz.de/10008424887
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