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Survival in markets with network effects : product compatibility and order-of-entry effects
Wang, Qi; Chen, Yubo; Xie, Jinhong - In: MSI reports : working paper series (2009) 2, pp. 83-103
Persistent link: https://www.econbiz.de/10009893531
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Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Wang, Qi; Chen, Yubo; Xie, Jinhong - In: Journal of marketing 74 (2010) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10008432050
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The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
Chen, Yubo; Fay, Scott; Wang, Qi - In: Journal of interactive marketing : a quarterly … 25 (2011) 2, pp. 85-95
Persistent link: https://www.econbiz.de/10008997424
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Third-Party Product Review and Firm Marketing Strategy
Chen, Yubo; Xie, Jinhong - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 218-240
Persistent link: https://www.econbiz.de/10006876996
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Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Chen, Yubo; Xie, Jinhong - In: Management science : journal of the Institute for … 54 (2008) 3, pp. 477-491
Persistent link: https://www.econbiz.de/10007918701
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The impact of the supporting-firm base in markets with network
Wang, Qi; Xie, Jinhong - In: MSI reports : working paper series (2010) 2, pp. 193-234
Persistent link: https://www.econbiz.de/10009893552
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Will Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects
Wang, Qi; Xie, Jinhong - In: Journal of marketing 75 (2011) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10009333748
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Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises
Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: Journal of marketing 73 (2009) 6, pp. 214-226
Persistent link: https://www.econbiz.de/10008328589
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When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews
Chen, Yubo; Liu, Yong; Zhang, Jurui - In: Journal of marketing 76 (2012) 2, pp. 116-116
Persistent link: https://www.econbiz.de/10009840027
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Does a firm's product recall strategy affect it's financial value?
Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41
Persistent link: https://www.econbiz.de/10009893517