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The Happiness of Giving : The...
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Aaker, Jennifer L.
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Liu, Wendy
7
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6
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4
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of marketing research : JMR
6
Benefits & compensation international
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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1
The Happiness of Giving: The Time-Ask Effect
Liu, Wendy
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
3
,
pp. 543
Persistent link: https://www.econbiz.de/10008109402
Saved in:
2
Grapes of Wrath: The Angry Effects of Self-Control
Gal, David
;
Liu, Wendy
- In:
Journal of consumer research : JCR ; an …
38
(
2011
)
3
,
pp. 445-459
Persistent link: https://www.econbiz.de/10009335186
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3
Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences
Liu, Wendy
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
4
,
pp. 640-652
Persistent link: https://www.econbiz.de/10008151106
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4
Is Planning Good for You? The Differential Impact of Planning on Self-Regulation
Townsend, Claudia
;
Liu, Wendy
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
4
,
pp. 688-703
Persistent link: https://www.econbiz.de/10010052227
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5
Bringing Us Together or Driving Us Apart: The Effect of Soliciting Consumer Input on Consumers' Propensity to Transact with an Organization
Liu, Wendy
;
Gal, David
- In:
Journal of consumer research : JCR ; an …
38
(
2011
)
2
,
pp. 242-260
Persistent link: https://www.econbiz.de/10009257569
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6
Not De-risking but Risk Right-sizing
Cole, Mitch
;
Liu, Wendy
- In:
Benefits & compensation international
40
(
2011
)
8
,
pp. 9-11
Persistent link: https://www.econbiz.de/10008993966
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7
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Sela, Aner
;
Berger, Jonah
;
Liu, Wendy
- In:
Journal of consumer research : JCR ; an …
35
(
2009
)
6
,
pp. 941-951
Persistent link: https://www.econbiz.de/10008233222
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8
Understanding Regulatory Fit
Aaker, Jennifer L.
;
Lee, Angela Y.
- In:
Journal of marketing research : JMR
43
(
2006
)
1
,
pp. 15-19
Persistent link: https://www.econbiz.de/10006640834
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9
Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing
Johar, Gita Venkataramani
;
Sengupta, Jaideep
;
Aaker, …
- In:
Journal of marketing research : JMR
42
(
2005
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10006642899
Saved in:
10
Can Mixed Emotions Peacefully Coexist?
Williams, Patti
;
Aaker, Jennifer L.
- In:
Journal of consumer research : JCR ; an …
28
(
2002
)
4
,
pp. 636-649
Persistent link: https://www.econbiz.de/10006655418
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