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Moon, Sangkil
11
Kamakura, Wagner A.
3
Russell, Gary J.
2
Voss, Glenn
2
Azizi, Kathryn
1
Bergey, Paul K
1
Bergey, Paul K.
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Duvvuri, Sri Devi
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of electronic marketing and retailing : IJEMR
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OLC EcoSci
ECONIS (ZBW)
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1
How do price range shoppers differ from reference price point shoppers?
Moon, Sangkil
;
Voss, Glenn
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 31-38
Persistent link: https://www.econbiz.de/10008162093
Saved in:
2
How do price range shoppers differ from reference price point shoppers?
Moon, Sangkil
;
Voss, Glenn
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10008891853
Saved in:
3
Profiling the reference price consumer
Moon, Sangkil
;
Russell, Gary J.
;
Duvvuri, Sri Devi
- In:
Journal of retailing
82
(
2006
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10006604776
Saved in:
4
Finding Donors by Relationship Fundraising
Moon, Sangkil
;
Azizi, Kathryn
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 112-129
Persistent link: https://www.econbiz.de/10010109604
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5
Estimating Promotion Response When Competitive Promotions Are Unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10007751277
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6
Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Moon, Sangkil
;
Bergey, Paul K
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-108
Persistent link: https://www.econbiz.de/10008347417
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7
A spatial-choice model for product recommendations ; Report No. 04-120
Moon, Sangkil
;
Russell, Gary J.
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 73-93
Persistent link: https://www.econbiz.de/10009893425
Saved in:
8
An Empirical Investigation of Dual Network Effects in Innovation Project Development
Moon, Sangkil
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 215-226
Persistent link: https://www.econbiz.de/10009289865
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9
Quality-adjusted price comparison of non-homogeneous products across Internet retailers
Kamakura, Wagner A.
;
Moon, Sangkil
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 189-197
Persistent link: https://www.econbiz.de/10008898993
Saved in:
10
Conditional efficiency, operational risk and electronic ticket pricing strategies for the airline industry
Bergey, Paul K.
;
Moon, Sangkil
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10009878503
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