Subsahara-Afrika gilt als Musterregion für hohe Wachstumsraten der Mobilfunk-Nutzung. Zwischen 2000 und 2011 haben mehr als 500 Millionen Menschen in der Region Zugang zu Mobilfunknetzen erhalten, schätzt die Internationalen Fernmeldeunion (ITU). Ihr zufolge sind von 2005 bis 2010 die mobilen...

The objective was given to identify which salary scales exist within micro-enterprises (SME’s) of the economical sector depending on tourism, through representative sample taking, as well as determining the sector to which the SME’s belong that generate greater revenue or, on the contrary,...

This paper examines the strategy of firms in export markets and its relation with firm export performance. A taxonomic approach is adopted and export strategies are based on three dimensions: geographical scope, degree of marketing mix adaptation and competitive basis adopted. Using data from 88...

Management, as a social science, and Strategic Management, as a specific scientific discipline of this science, require research methodologies that can deal with all of the complexities of the business phenomena to be analysed. Certain circumstances call for methodologies that can combine...