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Results on the Standard Error of the Coefficient Alpha Index of Reliability
Duhachek, Adam; Coughlan, Anne T.; Iacobucci, Dawn - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 294-301
Persistent link: https://www.econbiz.de/10006876990
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Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.; Iacobucci, Dawn; Calder, Bobby J. - In: European journal of operational research : EJOR 111 (1998) 2, pp. 306-327
Persistent link: https://www.econbiz.de/10006669393
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Trade Promotions: A Call for a More Rational Approach
Zerrillo, Philip; Iacobucci, Dawn - In: Business horizons 38 (1995) 4, pp. 69-76
Persistent link: https://www.econbiz.de/10006214137
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OPINION: CUSTOMER SATISFACTION FABLES
Iacobucci, Dawn; Grayson, Kent; Ostrom, Amy - In: Sloan management review 35 (1994) 4, pp. 93-96
Persistent link: https://www.econbiz.de/10006338027
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Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Wulf, Kristof De; Odekerken-Schröder, Gaby; Iacobucci, Dawn - In: Journal of marketing 65 (2001) 4, pp. 33-50
Persistent link: https://www.econbiz.de/10005947035
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HBR CASE STUDY: THE QUALITY IMPROVEMENT CUSTOMERS DIDN'T WANT
Iacobucci, Dawn - In: Harvard business review : HBR 74 (1996) 1, pp. 20-39
Persistent link: https://www.econbiz.de/10005989627
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Consumer Trade-Offs and the Evaluation of Services
Ostrom, Amy; Iacobucci, Dawn - In: Journal of marketing 59 (1995) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10005997287
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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Whan Park, C; MacInnis, Deborah J; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10008716276
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Trusting and Monitoring Business Partners throughout the Relationship Life Cycle
Kusari, Sanjukta; Hoeffler, Steve; Iacobucci, Dawn - In: Journal of business-to-business marketing 20 (2013) 3, pp. 119-138
Persistent link: https://www.econbiz.de/10010161679