Narrow search
Showing 1 - 4 of 4
Cover Image
An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the Win-Win-Win Papakonstantinidis Model
Spais, George S. - In: The journal of applied business research 28 (2012) 3, pp. 359-383
Persistent link: https://www.econbiz.de/10010004515
Cover Image
Promotion metric's assumptions for the assessment and evaluation of promotion campaigns : a framework based on Mezirow's critical reflection
Spais, George S. - In: The journal of applied business research 26 (2010) 2, pp. 23-45
Persistent link: https://www.econbiz.de/10009881594
Cover Image
An activity system as a behavioristic framework for the elaboration of promotion techniques
Spais, George S. - In: The journal of applied business research 27 (2011) 3, pp. 9-31
Persistent link: https://www.econbiz.de/10009881676
Cover Image
The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event
Filis, George N.; Spais, George S. - In: Journal of promotion management : JPM 18 (2012) 1, pp. 3-42
Persistent link: https://www.econbiz.de/10009832788