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Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of innovation adoption.
DeSarbo, Wayne S.; Degeratu, Alexandru M.; Wedel, Michel; … - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 426-441
Persistent link: https://www.econbiz.de/10006898242
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Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of innovation adoption.
DeSarbo, Wayne S.; Degeratu, Alexandru M.; Wedel, Michel; … - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 426-441
Persistent link: https://www.econbiz.de/10006898288
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Disaggregate market share response models
Desarbo, Wayne S.; Degeratu, Alexandru M.; Ahearne, … - In: International journal of research in marketing : IJRM ; … 19 (2002) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10006173796
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SPECIAL ISSUE: REPLICATION RESEARCH - When the Product is Complex, Does the Advertisement's Conclusion Matter?
Ahearne, Michael; Gruen, Thomas; Saxton, M.Kim - In: Journal of business research : JBR 48 (2000) 1, pp. 55-62
Persistent link: https://www.econbiz.de/10006728983
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Moving beyond the direct effect of SFA adoption on salesperson performance: training and support as key moderating factors
Ahearne, Michael; Jelinek, Ronald; Rapp, Adam - In: Industrial marketing management : the international … 34 (2005) 4, pp. 379-388
Persistent link: https://www.econbiz.de/10006237790
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Some Possible Antecedents and Consequences of In-Role and Extra-Role Salesperson Performance
MacKenzie, Scott B.; Podsakoff, Philip M.; Ahearne, Michael - In: Journal of marketing 62 (1998) 3, pp. 87-98
Persistent link: https://www.econbiz.de/10005975757
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Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Lam, Son K; Ahearne, Michael; Hu, Ye; Schillewaert, Niels - In: Journal of marketing 74 (2010) 6, pp. 128-147
Persistent link: https://www.econbiz.de/10008716269
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Examining the effect of salesperson service behavior in a competitive context
Ahearne, Michael; Jelinek, Ronald; Jones, Eli - In: Journal of the Academy of Marketing Science 35 (2007) 4, pp. 603-616
Persistent link: https://www.econbiz.de/10007877458
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A multinational examination of the symbolic–instrumental framework of consumer–brand identification
Lam, Son K; Ahearne, Michael; Schillewaert, Niels - In: Journal of international business studies : JIBS ; a … 43 (2012) 3, pp. 306-332
Persistent link: https://www.econbiz.de/10009846657
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Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness
Ahearne, Michael; Hughes, Douglas E.; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 336-349
Persistent link: https://www.econbiz.de/10007879222