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MEINUNGEN - WELCHE STRATEGIE IST DIE RICHTIGE? - FALLSTUDIE: Ein Start-up steckt in der Krise, weil das einzige Produkt Käufer verliert.
Ofek, Elie; Avery, Jill - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 5, pp. 84-91
Persistent link: https://www.econbiz.de/10010106397
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Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time
Avery, Jill; Steenburgh, Thomas J; Deighton, John; … - In: Journal of marketing 76 (2012) 3, pp. 96-112
Persistent link: https://www.econbiz.de/10009972108
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Brand orchestration : Report No. 04-101
Avery, Jill; DeFanti, Mark - In: MSI reports : working paper series (2004) 1, pp. 25-46
Persistent link: https://www.econbiz.de/10009893411
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Defending the markers of masculinity: Consumer resistance to brand gender-bending
Avery, Jill - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10010050356
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The uninvited brand
Fournier, Susan; Avery, Jill - In: Business horizons 54 (2011) 3, pp. 193-208
Persistent link: https://www.econbiz.de/10008931546
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MANAGING CUSTOMERS - Putting the 'Relationship' Back Into CRM
Fournier, Susan; Avery, Jill - In: MIT sloan management review 52 (2011) 3, pp. 63-75
Persistent link: https://www.econbiz.de/10008932715
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CASE STUDY - Target the Right Market - Two attractive customer segments are in your sights. Is the best strategy to go after the larger segment, the more profitable one, or both?
Avery, Jill; Steenburgh, Thomas - In: Harvard business review : HBR (2012), pp. 119-124
Persistent link: https://www.econbiz.de/10010024900
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CASE STUDY - Target the Right Market - Two attractive customer segments are in your sights. Is the best strategy to go after the larger segment, the more profitable one, or both?
Avery, Jill; Steenburgh, Thomas - In: Harvard business review : HBR (2012), pp. 119-124
Persistent link: https://www.econbiz.de/10010025147
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MEINUNGEN - WELCHE KUNDEN SIND WICHTIGER? FALLSTUDIE: Eine Softwarefirma will expandieren und sucht das passende Marktsegment. Ein Konflikt über die strategische Ausrichtung entbrennt.
Avery, Jill; Steenburgh, Thomas - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 11, pp. 72-80
Persistent link: https://www.econbiz.de/10010034453
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The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
Paharia, Neeru; Keinan, Anat; Avery, Jill; Schor, Juliet B - In: Journal of consumer research : JCR ; an … 37 (2011) 5, pp. 775-791
Persistent link: https://www.econbiz.de/10008819549