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Features - Winning ways
Parker, Cathy; Burton, Jamie; Murphy, John - In: Qualityworld : QW 26 (2000) 10, pp. 30-33
Persistent link: https://www.econbiz.de/10005955081
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Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability
Gleaves, Robin; Burton, Jamie; Kitshoff, Jan; Bates, Ken; … - In: Journal of marketing management : MM 24 (2008) 7-8, pp. 825-846
Persistent link: https://www.econbiz.de/10008111474
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Product and services management - G. Avlonitis and P. Papastathopoulou
Burton, Jamie - In: Creativity and innovation management 15 (2006) 4, pp. 430
Persistent link: https://www.econbiz.de/10007384260
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Strategy and structure configurations for services within product-centric businesses
Raddats, Chris; Burton, Jamie - In: Journal of service management 22 (2011) 4, pp. 522-540
Persistent link: https://www.econbiz.de/10009286397
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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie; Khammash, Marwan - In: Journal of marketing management : MM 26 (2010) 3, pp. 230-256
Persistent link: https://www.econbiz.de/10008416317
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Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability
Gleaves, Robin; Burton, Jamie; Kitshoff, Jan; Bates, Ken; … - In: Journal of marketing management : MM 24 (2008) 7, pp. 825-846
Persistent link: https://www.econbiz.de/10008416633