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Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft
Hofstetter, Reto; Miller, Klaus - In: Marketing Review St. Gallen : die neue … 26 (2009) 5, pp. 32-37
Persistent link: https://www.econbiz.de/10009854003
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Social Ties and User-Generated Content: Evidence from an Online Social Network
Shriver, Scott K.; Nair, Harikesh S.; Hofstetter, Reto - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1425-1443
Persistent link: https://www.econbiz.de/10010131499
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Defaults als Navigationshilfen in Produktkonfiguratoren : ein Beispiel aus der Automobilindustrie
Stadler, Rupert; Kopitzki, Dieter; Herrmann, Andreas; … - In: Marketing Review St. Gallen : die neue … 29 (2012) 2, pp. 42-46
Persistent link: https://www.econbiz.de/10010003226
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The effect of default options on choice—Evidence from online product configurators
Herrmann, Andreas; Goldstein, Daniel G.; Stadler, Rupert; … - In: Journal of retailing and consumer services 18 (2011) 6, pp. 483-492
Persistent link: https://www.econbiz.de/10009331047