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The Effect of Standardized Information on Firm Survival and Marketing Strategies
Moorman, Christine; Du, Rex; Mela, Carl F. - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 263-274
Persistent link: https://www.econbiz.de/10006876993
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Market Roll-Out and Retailer Adoption for New Brands
Bronnenberg, Bart J.; Mela, Carl F. - In: Marketing science : the marketing journal of the … 23 (2004) 4, pp. 500-518
Persistent link: https://www.econbiz.de/10006880689
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E-Customization
Ansari, Asim; Mela, Carl F. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10006650434
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The Effect of Discount Frequency and Depth on Consumer Price Judgments
Alba, Joseph W.; Mela, Carl F.; Shimp, Terence A.; … - In: Journal of consumer research : JCR ; an … 26 (1999) 2, pp. 99-114
Persistent link: https://www.econbiz.de/10006665532
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E: DECISIONS, PREDICTIONS, AND STATISTICS - Managing advertising and promotion for long-run profitability Ec:140
Jedidi, Kamel; Gupta, Sunil; Mela, Carl F. - In: Operations research, Management science : OR MS ; the … 39 (1999) 5, pp. 537-540
Persistent link: https://www.econbiz.de/10006517948
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C: MODELING AND SYSTEMS ANALYSIS - Does "bait and switch" really benefit consumers? Cz:140
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Operations research, Management science : OR MS ; the … 39 (1999) 4, pp. 403-404
Persistent link: https://www.econbiz.de/10006518607
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Does "Bait and Switch" Really Benefit Consumers? Advancing the Discussion ... - This colloquy is not quite over: Further analysis still indicates that bait and switch is bad for consumers
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 290
Persistent link: https://www.econbiz.de/10006916287
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Does "Bait and Switch" Really Benefit Consumers? - This paper disputes the conclusions offered by Gerstner and Hess (1990); extension of their model shows that bait and switch should not be legalized
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 273-282
Persistent link: https://www.econbiz.de/10006916289
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Assessing long-term promotional influences on market structure
Mela, Carl F.; Gupta, Sunil; Jedidi, Kamel - In: International journal of research in marketing : IJRM ; … 15 (1998) 2, pp. 89-108
Persistent link: https://www.econbiz.de/10006200315