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Explaining Love of Wine Brands
Correia Loureiro, Sandra Maria; Kaufmann, Hans Ruediger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-344
Persistent link: https://www.econbiz.de/10010001875
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The impact of islands' image on tourists' satisfaction and palce identity
Loureiro, Sandra Maria Correia; Kaufmann, Hans Ruediger - In: Journal for international business and entrepreneurship … 7 (2013) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10010117481
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The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Ruediger; Loureiro, Sandra Maria Correia; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 404-419
Persistent link: https://www.econbiz.de/10010047794
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Brand emotional connection and loyalty
Loureiro, Sandra Maria Correia; Ruediger, Kaufmann Hans; … - In: The journal of brand management : an international journal 20 (2012) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10010032917