Narrow search
Showing 1 - 3 of 3
Cover Image
ENGAGEMENT PLANNING - MEASUREMENT - Engagement: Are we there yet?
Rangeley, Rebecca; Mollen, Anne - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 22-25
Persistent link: https://www.econbiz.de/10009975089
Cover Image
Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives - Fc;100
Mollen, Anne; Wilson, Hugh - In: Operations research, Management science : OR MS ; the … 51 (2011) 5, pp. 521-525
Persistent link: https://www.econbiz.de/10009813411
Cover Image
Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
Mollen, Anne; Wilson, Hugh - In: Journal of business research : JBR 63 (2010) 9, pp. 919-926
Persistent link: https://www.econbiz.de/10008443965