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Article
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49
English
4
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Huber, Joel
34
Reimann, Martin
8
Bell, Jason
7
Schilke, Oliver
7
Viscusi, W.Kip
7
Plassmann, Hilke
5
Magat, Wesley A.
4
Ding, Min
3
Kenning, Peter
3
Viscusi, W. Kip
3
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2
Dhar, Ravi
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of marketing research : JMR
9
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5
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
4
Journal of risk and uncertainty : JRU
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Environmental & resource economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Southern economic journal
2
Working paper / National Bureau of Economic Research, Inc
2
Die Betriebswirtschaft : DBW
1
Games and economic behavior
1
GfK marketing intelligence review
1
International journal of advertising : the quarterly review of marketing communications
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of financial and quantitative analysis : JFQA
1
Journal of the Academy of Marketing Science
1
Land economics : a quarterly journal of planning, housing & public utilities
1
MSI reports : working paper series
1
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1
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1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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1
Psychology & marketing
1
Qualitative market research : an international journal
1
Quarterly journal of international agriculture
1
Review of environmental economics and policy
1
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OLC EcoSci
ECONIS (ZBW)
314
RePEc
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BASE
4
USB Cologne (EcoSocSci)
4
USB Cologne (business full texts)
2
EconStor
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New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
Venkatraman, Vinod
;
Clithero, John A.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
1
,
pp. 143-154
Persistent link: https://www.econbiz.de/10009838783
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2
Neurally reconstructing expected utility
Knutson, Brian
;
Peterson, Richard
- In:
Games and economic behavior
52
(
2005
)
2
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008214185
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3
The Influence of Affect on Beliefs, Preferences, and Financial Decisions
Kuhnen, Camelia M
;
Knutson, Brian
- In:
Journal of financial and quantitative analysis : JFQA
46
(
2011
)
3
,
pp. 605-627
Persistent link: https://www.econbiz.de/10009253692
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4
There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task
Huang, Yanliu
;
Hutchinson, J. Wesley
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 97-142
Persistent link: https://www.econbiz.de/10009893554
Saved in:
5
Applications of functional magnetic resonance imaging for market research
Kenning, Peter
;
Plassmann, Hilke
;
Ahlert, Dieter
- In:
Qualitative market research : an international journal
10
(
2007
)
2
,
pp. 135-152
Persistent link: https://www.econbiz.de/10009853787
Saved in:
6
The relative strength of affective commitment in securing loyalty in service relationships
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
; …
- In:
Journal of business research : JBR
59
(
2006
)
12
,
pp. 1207-1213
Persistent link: https://www.econbiz.de/10007383392
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7
Branding the brain: A critical review and outlook
Plassmann, Hilke
;
Ramsøy, Thomas Zoëga
; …
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10009838774
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8
What can advertisers learn from neuroscience?
Plassmann, Hilke
;
Ambler, Tim
;
Braeutigam, Sven
; …
- In:
International journal of advertising : the quarterly …
26
(
2007
)
2
,
pp. 151-176
Persistent link: https://www.econbiz.de/10008125588
Saved in:
9
Neues aus Nachbargebieten - Consumer Neuroscience. Implikationen neurowissenschaftlicher Forschung für das Marketing.
Kenning, Peter
;
Plassmann, Hilke
;
Ahlert, Dieter
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
1
,
pp. 55
Persistent link: https://www.econbiz.de/10007609270
Saved in:
10
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10010132288
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