Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Supply chain management in the...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
22
Language
All
Undetermined
17
English
5
Author
All
Wang, Alex
16
Prentice, Catherine
6
King, Brian E. M.
2
King, Brian E.M.
2
Lin, Carolyn
1
Muehling, Darrel
1
Muehling, Darrel D
1
Ohtsuka, Keis
1
more ...
less ...
Published in...
All
Journal of advertising research
3
Journal of financial services marketing : JFSM
3
Services marketing quarterly
3
The journal of wealth management
3
Corporate communications : an international journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Management research review
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
144
Other ZBW resources
15
RePEc
4
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consensus and disagreement between online peer and expert recommendations
Wang, Alex
- In:
International journal of internet marketing and …
4
(
2007/08
)
4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10009850593
Saved in:
2
Younger generations’ investing behaviors in mutual funds : does gender matter?
Wang, Alex
- In:
The journal of wealth management
13
(
2010/11
)
4
,
pp. 13-23
Persistent link: https://www.econbiz.de/10009886664
Saved in:
3
Effects of gender, ethnicity, and work experience on college students’ credit card debt : implications for wealth advisors
Wang, Alex
- In:
The journal of wealth management
14
(
2011/12
)
2
,
pp. 85-100
Persistent link: https://www.econbiz.de/10009886666
Saved in:
4
The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices
Wang, Alex
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10009896195
Saved in:
5
The effects of knowledge, gender, and age on the comprehension of investment disclosures
Wang, Alex
- In:
The journal of wealth management
15
(
2012/13
)
3
,
pp. 9-19
Persistent link: https://www.econbiz.de/10010058079
Saved in:
6
The Effects of Expert and Consumer Endorsements on Audience Response
Wang, Alex
- In:
Journal of advertising research
45
(
2005
)
4
,
pp. 402-412
Persistent link: https://www.econbiz.de/10006499566
Saved in:
7
Advertising Engagement: A Driver of Message Involvement on Message Effects - This study examines the engagement effect initiated by contextual relevance on message effects. The results have revealed that higher engagement increases advertising recall and message involvement that mediates the engagement effect on message believability, whereas attitude toward the message mediates message ...
Wang, Alex
- In:
Journal of advertising research
46
(
2006
)
4
,
pp. 355-368
Persistent link: https://www.econbiz.de/10007600594
Saved in:
8
When Synergy in Marketing Communication Online Enhances Audience Response: The Effects of Varying Advertising and Product Publicity Messages - This study examines the effects of web advertising and product publicity and similar versus varied web product publicity and advertising messages on audiences' responses. The results suggest that perceptions of trust toward the marketing communication forms ...
Wang, Alex
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10007379257
Saved in:
9
Visual priming of pharmaceutical advertising disclosures: effects of a motivation factor
Wang, Alex
- In:
Corporate communications : an international journal
17
(
2012
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10009823387
Saved in:
10
The contextual relevance effect on financial advertising
Wang, Alex
- In:
Journal of financial services marketing : JFSM
16
(
2011
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009029249
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
