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Marketing and the global financial crisis of 2008 : a theoretical analysis
Mishra, Debi P.
- In:
Problems and perspectives in management : PPM
8
(
2010
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4
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pp. 127-136
Persistent link: https://www.econbiz.de/10009892582
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The role of certification in service relationships: Theory and empirical evidence
Mishra, Debi P.
- In:
Journal of retailing and consumer services
13
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2006
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1
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pp. 81
Persistent link: https://www.econbiz.de/10005918614
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Firms’ strategic response to service uncertainty: An empirical signaling study
Mishra, Debi P.
- In:
Australasian marketing journal
21
(
2013
)
3
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pp. 187-197
Persistent link: https://www.econbiz.de/10010171331
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