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Hall, John
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Journal of economic issues : jei
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Fiscal studies : the journal of the Institute for Fiscal Studies
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International journal of retail & distribution management
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American paint & coatings journal
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Asia Pacific journal of marketing and logistics
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Cambridge journal of economics
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Commercial lending review
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International journal of quality and service sciences
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International journal of trade and global markets
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Journal for international business and entrepreneurship development
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Journal of corporate treasury management : the official publication of the Finance and Treasury Association
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Journal of post-Keynesian economics : JPKE
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Journal of strategic marketing
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Journal of technology management in China
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Review of international political economy : RIPE
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South African journal of economic and management sciences
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Resource-based model of e-business adoption in China: an empirical investigation
Voola, Ranjit
;
Carlson, Jamie
;
Wong, Ho Yin
;
Li, …
- In:
Journal of technology management in China
5
(
2010
)
3
,
pp. 227-245
Persistent link: https://www.econbiz.de/10008707199
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2
Multiple roles for branding in international marketing
Wong, Ho Yin
;
Merrilees, Bill
- In:
International marketing review
24
(
2007
)
4
,
pp. 384-408
Persistent link: https://www.econbiz.de/10007750137
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3
Closing the marketing strategy to performance gap: the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10007885409
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4
Determinants of SME brand adaptation in global marketing
Wong, Ho Yin
;
Merrilees, Bill
- In:
International journal of entrepreneurship and small business
3
(
2006
)
3-4
,
pp. 477-497
Persistent link: https://www.econbiz.de/10007260576
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5
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10009887439
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6
Foreign market entry mode choice of Australian firms
Wong, Ho Yin
;
Merrilees, Bill
- In:
International journal of trade and global markets
2
(
2009
)
3/4
,
pp. 250-266
Persistent link: https://www.econbiz.de/10009887743
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7
Service quality in higher education : a review and research agenda
Sultan, Parves
;
Wong, Ho Yin
- In:
International journal of quality and service sciences
2
(
2010
)
2
,
pp. 259-272
Persistent link: https://www.econbiz.de/10009890265
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8
Service quality in a higher education context: an integrated model
Sultan, Parves
;
Wong, Ho Yin
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
5
,
pp. 755-785
Persistent link: https://www.econbiz.de/10010040053
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9
Environmental scanning literature : past, present and future research propositions
Wong, Ho Yin
;
Hung, Jia-yi
- In:
International journal of business environment : IJBE
5
(
2012
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10009878476
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10
The success of born global firms : a conceptual model
Sultan, Parves
;
Wong, Ho Yin
- In:
Journal for global business advancement : JGBA
4
(
2011
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10009885248
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