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ADVERTISING EFFECTIVENESS - How Latin Americans respond emotionally to advertising - Comparing emotional response to ads in different countries can make campaigns more effective.
Alagón-Cano, Jorge; Puente-Díaz, Rogelio - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 46-47
Persistent link: https://www.econbiz.de/10008319472
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What triggers change and innovation?
Montalvo, Carlos - In: Technovation : the international journal of … 26 (2006) 3, pp. 312-323
Persistent link: https://www.econbiz.de/10006809069
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Losing the lead: the patenting decision in the light of the disclosure requirement
van Bavel, Rene; Montalvo, Carlos; von Tunzelmann, Nick - In: Economics of innovation and new technology 19 (2010) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10008347700
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Ultra low emission vehicle development : a study on the drivers for car firms and the implications for sustainable development policy
Dijk, Marc; Montalvo, Carlos - In: International journal of automotive technology and … 9 (2009) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10009873339