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Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao; Hawley, Jana M. - In: Journal of fashion marketing and management 13 (2009) 4, pp. 566-581
Persistent link: https://www.econbiz.de/10009868517
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Impact of brand personality and consumer ethnocentrism in China's sportswear market
Tong, Xiao; Li, Chunxiao - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 491-509
Persistent link: https://www.econbiz.de/10010138874
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A cross-national investigation of an extended technology acceptance model in the online shopping context
Tong, Xiao - In: International journal of retail & distribution management 38 (2010) 10, pp. 742-760
Persistent link: https://www.econbiz.de/10008638467
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Strategic sourcing in the textile and apparel industry
Su, Jin - In: Industrial management & data systems 113 (2013) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10010070202
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Strategic sourcing, sourcing capability and firm performance in the US textile and apparel industry
Su, Jin; Gargeya, Vidyaranya B. - In: Strategic outsourcing : an International journal 5 (2012) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10010016963