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The web motivation inventory: Replication, extension and application to internet advertising
Rodgers, Shelly
;
Wang, Ye
;
Rettie, Ruth
;
Alpert, Frank
- In:
International journal of advertising : the quarterly …
26
(
2007
)
4
,
pp. 447-476
Persistent link: https://www.econbiz.de/10008125015
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