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A perceptual approach to understanding user-generated media behavior
Thakur, Ramendra; Summey, John H.; John, Joby - In: The journal of consumer marketing 30 (2013) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10010070209
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A dramaturgical view of the health care service encounter: Cultural value-based impression management guidelines for medical professional behaviour
John, Joby - In: European journal of marketing : EJM 30 (1996) 9, pp. 60-74
Persistent link: https://www.econbiz.de/10006102602
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The critical role of marketer's information provision in temporal changes of expectations and attitudes
Ha, Hong-Youl; John, J. Denise; John, Joby; Kim, Nam-Yun - In: The journal of consumer marketing 30 (2013) 4, pp. 355-365
Persistent link: https://www.econbiz.de/10010144828
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The future of services marketing: forecasts from ten services experts
Grove, Stephen J.; Fisk, Raymond P.; John, Joby - In: The journal of services marketing 17 (2003) 2-3, pp. 107-121
Persistent link: https://www.econbiz.de/10007105327
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The future of services marketing: forecasts from ten services experts
Grove, Stephen J.; Fisk, Raymond P.; John, Joby - In: The journal of services marketing 17 (2003) 2-3, pp. 107-121
Persistent link: https://www.econbiz.de/10007105426
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Improvisation in service performances: lessons from jazz
John, Joby; Grove, Stephen J.; Fisk, Raymond P. - In: Managing service quality : MSQ ; an international journal 16 (2006) 3, pp. 247-268
Persistent link: https://www.econbiz.de/10007260241
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Surviving in the Age of Rage - Learning to manage angry customers is a crucial part of today's service landscape.
Grove, Stephen J.; Fisk, Raymond P.; John, Joby - In: Marketing management : a quarterly business management … 13 (2004) 2, pp. 41-47
Persistent link: https://www.econbiz.de/10007230512
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The effects of advertising spending on brand loyalty in services
Ha, Hong-Youl; John, Joby; Janda, Swinder; Muthaly, Siva - In: European journal of marketing : EJM 45 (2011) 4, pp. 673-692
Persistent link: https://www.econbiz.de/10008927762
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Role of customer orientation in an integrative model of brand loyalty in services
Ha, Hong-Youl; John, Joby - In: The service industries journal 30 (2010) 7, pp. 1025-1047
Persistent link: https://www.econbiz.de/10008417743
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The Impact of High-Quality Firm Achievements on Shareholder Value: Focus on Malcolm Baldrige and J. D. Power and Associates Awards
Balasubramanian, Siva K.; Mathur, Ike; Thakur, Ramendra - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 413-431
Persistent link: https://www.econbiz.de/10006149572