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Janiszewski, Chris
34
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6
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4
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of marketing
5
The journal of product innovation management : an internat. publication of the Product Development & Management Association
5
Journal of marketing research : JMR
4
Die Betriebswirtschaft : DBW
2
Business strategy review
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
110
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User-generated versus designer-generated products: A performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10010098523
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2
Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
De Barnier, Virginie
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10008769057
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3
Why Customers Value Self‐Designed Products: The Importance of Process Effort and Enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1032
Persistent link: https://www.econbiz.de/10008711715
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4
Extending Lead-User Theory: Antecedents and Consequences of Consumers' Lead Userness
Schreier, Martin
;
Prügl, Reinhard
- In:
The journal of product innovation management : an …
25
(
2008
)
4
,
pp. 331-346
Persistent link: https://www.econbiz.de/10008055466
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5
Auktionen versus Lotterien
Schreier, Martin
;
Werfer, Joseph
- In:
Die Betriebswirtschaft : DBW
67
(
2007
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10007593264
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6
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10008347420
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7
The "I Designed It Myself" Effect in Mass Customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10008353373
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8
Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design
Franke, Nikolaus
;
Keinz, Peter
;
Schreier, Martin
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 546-559
Persistent link: https://www.econbiz.de/10008097824
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9
A Meta-Ranking of Technology and Innovation Management-Entrepreneurship Journals
Franke, Nikolaus
;
Schreier, Martin
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
2
,
pp. 185-216
Persistent link: https://www.econbiz.de/10007992218
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10
Learning from leading-edge customers at The Sims: opening up the innovation process using toolkits
Prügl, Reinhard
;
Schreier, Martin
- In:
R & D management
36
(
2006
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10007261657
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