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Laczniak, Russell N.
22
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13
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6
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5
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5
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3
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3
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3
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3
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2
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2
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2
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Journal of advertising : official publication of the American Academy of Advertising
6
Journal of current issues and research in advertising : JCIRA
6
Transportation research / E : an international journal
5
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
3
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
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2
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1
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1
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OLC EcoSci
ECONIS (ZBW)
61
RePEc
13
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10
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Measurement process context effects in empirical tests of causal models
Teas, R.Kenneth
;
Laczniak, Russell N.
- In:
Journal of business research : JBR
57
(
2004
)
2
,
pp. 162-174
Persistent link: https://www.econbiz.de/10006719097
Saved in:
2
Does Environmental Advertising Reflect Integrated Marketing Communications?: An Empirical Investigation
Carlson, Les
;
Grove, Stephen J.
;
Laczniak, Russell N.
; …
- In:
Journal of business research : JBR
37
(
1996
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10006739162
Saved in:
3
Socializing Children About Television: An Intergenerational Study
Carlson, Les
;
Laczniak, Russell N.
;
Walsh, Ann
- In:
Journal of the Academy of Marketing Science
29
(
2001
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10006152078
Saved in:
4
Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers
Carlson, Les
;
Walsh, Ann
;
Laczniak, Russell N.
; …
- In:
Journal of consumer affairs : official publication of …
28
(
1994
)
1
,
pp. 25-53
Persistent link: https://www.econbiz.de/10006218309
Saved in:
5
Selling financial services: the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions
DeCarlo, Thomas E.
;
Laczniak, Russell N.
;
Leigh, Thomas W.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 418-435
Persistent link: https://www.econbiz.de/10010131219
Saved in:
6
Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10010115985
Saved in:
7
Steady Persuasion - Keep your message consistent when copy testing.
Laczniak, Russell N.
;
Barone, Michael J.
;
Teas, R.Kenneth
- In:
Marketing research : a magazine of management and …
19
(
2007
)
4
,
pp. 30-37
Persistent link: https://www.econbiz.de/10007902228
Saved in:
8
FROM THE EDITOR
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
2
,
pp. 5-6
Persistent link: https://www.econbiz.de/10008116042
Saved in:
9
FROM THE EDITOR
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 5-6
Persistent link: https://www.econbiz.de/10008116217
Saved in:
10
Understanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations
Mallalieu, Lynnea
;
Palan, Kay M.
;
Laczniak, Russell N.
- In:
Journal of current issues and research in advertising : …
27
(
2005
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008116633
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