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Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
Ballantyne, David; Varey, Richard J. - In: Marketing theory 6 (2006) 3, pp. 335-348
Persistent link: https://www.econbiz.de/10007599871
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A broadened conception of internal marketing
Varey, Richard J.; Lewis, Barbara R. - In: European journal of marketing : EJM 33 (1999) 9-10, pp. 926-944
Persistent link: https://www.econbiz.de/10006096528
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A model of internal marketing for building and sustaining a competitive service advantage
Varey, Richard J. - In: Journal of marketing management : MM 11 (1995) 1-3, pp. 41-54
Persistent link: https://www.econbiz.de/10007007748
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Neo-structuralist analysis of green-marketing discourse: interpreting hybrid car manufacturers and consumers
Kadirov, Djavlonbek; Varey, Richard J. - In: Consumption, markets & culture 16 (2013) 3, pp. 266-289
Persistent link: https://www.econbiz.de/10010163759
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The Marketing Future beyond the Limits of Growth
Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 424-433
Persistent link: https://www.econbiz.de/10010045487
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The service-dominant logic and the future of marketing
Ballantyne, David; Varey, Richard J. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 11-14
Persistent link: https://www.econbiz.de/10007908102
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Marketing Means and Ends for a Sustainable Society: A Welfare Agenda for Transformative Change
Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 30 (2010) 2, pp. 112-127
Persistent link: https://www.econbiz.de/10008417445
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Value propositions as communication practice: Taking a wider view
Ballantyne, David; Frow, Pennie; Varey, Richard J.; … - In: Industrial marketing management : the international … 40 (2011) 2, pp. 202-211
Persistent link: https://www.econbiz.de/10008846829
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Murray, Will: Brand storm (Rezension)
Varey, Richard J. - In: Corporate communications : an international journal 6 (2001) 4, pp. 238-240
Persistent link: https://www.econbiz.de/10008715294
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Viewing the corporate community as a knowledge network
Swan, William; Langford, Nigel; Watson, Ian; Varey, … - In: Corporate communications : an international journal 5 (2000) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10008715355