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Labour market experiences of skilled British migrants in Vancouver
Harvey, William S. - In: Employee relations 34 (2012) 6, pp. 658-670
Persistent link: https://www.econbiz.de/10010023312
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CORPORATE REPUTATION - Who is responsible for corporate communications? Brand communication isn't just a marketing function. Today it ought to be the CEO who sets the tone.
Buckingham, Ian; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 7, pp. 44-46
Persistent link: https://www.econbiz.de/10006751342
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Getting the best out of celebrity endorsers - Take care picking your celebrity, but don't ignore the bandwagon.
Erdogan, Zafer; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 4, pp. 17-20
Persistent link: https://www.econbiz.de/10006786813
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Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei; Kitchen, Philip; Cuomo, Maria Teresa - In: The marketing review 11 (2011) 4, pp. 393-414
Persistent link: https://www.econbiz.de/10009853208
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Spatial and temporal specificity and transferability : structuration as the relationship marketing meta-theory
Nicholson, John; Lindgreen, Adam; Kitchen, Philip - In: Qualitative market research : an international journal 12 (2009) 2, pp. 187-207
Persistent link: https://www.econbiz.de/10009853828
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Status and Conspicuousness - Are They Related? Strategic Marketing Implications for Luxury Brands
Truong, Yann; Simmons, Geoff; Mccoll, Rodd; Kitchen, Philip - In: Journal of strategic marketing 16 (2008) 3, pp. 189-204
Persistent link: https://www.econbiz.de/10008068952
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IMC: New horizon-false dawn for a marketplace in turmoil?
Kitchen, Philip; Schultz, Don - In: Journal of marketing communications 15 (2009) 2, pp. 197-204
Persistent link: https://www.econbiz.de/10008270444
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Cypriot parental perceptions of children's internet usage: an investigation of motivations and barriers
Liu, Wen-ling; Kitchen, Philip; Moskovos, Argyris - In: EuroMed journal of business 4 (2009) 3, pp. 304-323
Persistent link: https://www.econbiz.de/10009890623
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Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand
Palakshappa, Nitha; Bulmer, Sandy; Eweje, Gabriel; … - In: Journal of marketing communications 16 (2010) 4, pp. 255-269
Persistent link: https://www.econbiz.de/10008442923
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Practitioners' perceptions of advertising strategies for digital media
Truong, Yann; McColl, Rod; Kitchen, Philip - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 709-727
Persistent link: https://www.econbiz.de/10008735157