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Factors influencing consumer behaviour towards store brands: evidence from the French market
Diallo, Mbaye Fall; Chandon, Jean-Louis; Cliquet, Gérard; … - In: International journal of retail & distribution management 41 (2013) 6, pp. 422-441
Persistent link: https://www.econbiz.de/10010138634
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Do innovators perform abroad? Findings from two producer's service sectors
Castro-Lucas, Cristina; Diallo, Mbaye Fall; Lo, Pierre-Yves - In: The service industries journal 33 (2013) 3, pp. 392-408
Persistent link: https://www.econbiz.de/10010098583
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Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market
Diallo, Mbaye Fall - In: Journal of retailing and consumer services 19 (2012) 3, pp. 360-368
Persistent link: https://www.econbiz.de/10009967388