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Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2013) 8, pp. 705-715

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010175320

Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: The journal of brand management : an international journal 19 (2012) 7, pp. 544-567

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009973156

What is the Value of Luxury? A Cross‐Cultural Consumer Perspective

Hennigs, Nadine; Wiedmann, Klaus‐Peter; Klarmann, … - In: Psychology & marketing 29 (2012) 12, pp. 1018-1035

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010042258

Luxury brands in the digital age : exclusivity versus ubiquity

Hennings, Nadine; Wiedmann, Klaus-Peter; Klarmann, … - In: Marketing Review St. Gallen : die neue … 29 (2012) 1, pp. 30-35

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009854136

The importance of brand heritage as a key performance driver in marketing management

Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: The journal of brand management : an international journal 19 (2011) 3, pp. 182-195

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009809123

A cross-cultural exploratory content analysis of the perception of luxury from six countries

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010138849

Brand Heritage and its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future

Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Corporate reputation review : an international journal 16 (2013) 3, pp. 187-205

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010154901

Systematisches Churn Management : Erfolgsfaktoren der Kunden-Abwanderungsprävention, -Rückgewinnung und -Trennung in der Versandhandelbranche

Wiedmann, Klaus-Peter; Hennigs, Nadine; Kudlinska, Ariola - In: Jahrbuch der Absatz- und Verbrauchsforschung 53 (2007) 3, pp. 312-333

Persistent link: https://ebvufind01.dmz1.zbw.eu/10007882170

Value-based segmentation of luxury consumption behavior

Wiedmann, Klaus-Peter; Hennigs, Nadine; Siebels, Astrid - In: Psychology & marketing 26 (2009) 7, pp. 625-651

Persistent link: https://ebvufind01.dmz1.zbw.eu/10008264327

Social persuasion: targeting social identities through social influencers

Langner, Sascha; Hennigs, Nadine; Wiedmann, Klaus-Peter - In: The journal of consumer marketing 30 (2013) 1, pp. 31-49

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010070211