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First insights into export sales forecasting practice: A qualitative study
Winklhofer, H.; Diamantopoulos, A. - In: International marketing review 13 (1996) 4, pp. 52-81
Persistent link: https://www.econbiz.de/10006326216
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Forecasting practice: A review of the empirical literature and an agenda for future research
Winklhofer, H.; Diamantopoulos, A.; Witt, S.F. - In: International journal of forecasting 12 (1996) 2, pp. 193-222
Persistent link: https://www.econbiz.de/10007000349
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Marketing practices and performance of small service firms: An examination in the tourism accommodation sector
Coviello, N.; Winklhofer, H.; Hamilton, K. - In: Human resources abstracts : an international … 42 (2007) 2, pp. 38
Persistent link: https://www.econbiz.de/10007833438
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A model of the publication performance of marketing academics
Diamantopoulos, A. - In: International journal of research in marketing : IJRM ; … 13 (1996) 2, pp. 163-180
Persistent link: https://www.econbiz.de/10006211792
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Lessons for pan-European marketing? The role of consumer preferences in fine-tuning the product-market fit
Diamantopoulos, A.; Schlegelmilch, B.B.; Preez, J.P.Du - In: International marketing review 12 (1995) 2, pp. 38
Persistent link: https://www.econbiz.de/10006330927
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Theoretical justification of sampling choices in international marketing research: key issues and guidelines for researchers
Reynolds, N.L.; Simintiras, A.C.; Diamantopoulos, A. - In: Journal of international business studies : JIBS ; a … 34 (2003) 1, pp. 80-89
Persistent link: https://www.econbiz.de/10005887641
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Taking the Fear out of Data Analysis
Diamantopoulos, A.; Schlegelmilch, B.B. - In: Journal of the Operational Research Society : OR 49 (1998) 1, pp. 97
Persistent link: https://www.econbiz.de/10006058268
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Managerial Perceptions of the Demand Curve: Evidence from a Multiproduct Firm
Diamantopoulos, A.; Mathews, Brian P. - In: European journal of marketing : EJM 27 (1993) 9, pp. 5-18
Persistent link: https://www.econbiz.de/10006106400
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Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs
Diamantopoulos, A.; Schlegelmilch, B.B.; Katy Tse, K.Y. - In: European journal of marketing : EJM 27 (1993) 4, pp. 5-18
Persistent link: https://www.econbiz.de/10006106441
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The Specification of Pricing Objectives: Empirical Evidence from an Oligopoly Firm
Diamantopoulos, A.; Mathews, B.P. - In: Managerial and decision economics : MDE ; the … 15 (1994) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10006863678