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Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian; Kahle, Lynn R.; Merunka, Dwight; … - In: Journal of business research : JBR 57 (2004) 6, pp. 633-634
Persistent link: https://www.econbiz.de/10006718610
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Dossier : Les marques : enjeux et stratégies - La personnalité de la marque : bilan et perspectives
Ferrandi, Jean-Marc; Merunka, Dwight; Valette-Florence, … - In: Revue française de gestion : hommes et techniques (2003) 145, pp. 145-162
Persistent link: https://www.econbiz.de/10007963960
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Dossier : Les marques : enjeux et stratégies - Les marques : enjeux et stratégies
Cegarra, Jean-Jack; Merunka, Dwight - In: Revue française de gestion : hommes et techniques (2003) 145, pp. 115-118
Persistent link: https://www.econbiz.de/10007963963
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Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality
Peterson, Robert A.; Albaum, Gerald; Merunka, Dwight; … - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 573-588
Persistent link: https://www.econbiz.de/10008705510
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Les villes ont-elles une personnalité ?
Bartikowski, Boris; Merunka, Dwight; OUATTARA, ABDOULAYE; … - In: Revue française de gestion : hommes et techniques 197 (2009) 7, pp. 49-65
Persistent link: https://www.econbiz.de/10008710366
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The role of brand love in consumer-brand relationships
Albert, Noel; Merunka, Dwight - In: The journal of consumer marketing 30 (2013) 3, pp. 258-266
Persistent link: https://www.econbiz.de/10010121853
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Do Leaders of Small and Medium‐Sized Businesses Base Decisions on Intuition? An Empirical Investigation Among West African Managers
Bocco, Bertrand Sogbossi; Merunka, Dwight - In: Global business and organizational excellence : a … 32 (2013) 5, pp. 45-52
Persistent link: https://www.econbiz.de/10010138627
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The impact of customer-company identification on consumer reactions to new corporate initiatives: The case of brand extensions
Ashraf, Rohail; Merunka, Dwight - In: Marketing intelligence & planning 31 (2013) 5, pp. 489-507
Persistent link: https://www.econbiz.de/10010162091
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Brand passion: Antecedents and consequences
Albert, Noel; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 66 (2013) 7, pp. 904-909
Persistent link: https://www.econbiz.de/10010108524
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Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?
Essoussi, Leila Hamzaoui; Merunka, Dwight - In: International marketing review 24 (2007) 4, pp. 409-426
Persistent link: https://www.econbiz.de/10007750136