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Oyedele, Adesegun
10
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7
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6
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2
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Understanding motives of consumers who help
Oyedele, Adesegun
;
Simpson, Penny M.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 575-590
Persistent link: https://www.econbiz.de/10009804390
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2
Consumer Culture Plots in Television Advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10009844414
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3
Consumer Readings of Green Appeals in Advertisements
Oyedele, Adesegun
;
Dejong, Penny
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10010169603
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4
An empirical investigation of consumer control factors on intention to use selected self-service technologies
Oyedele, Adesegun
;
Simpson, Penny M.
- In:
International journal of service industry management : IJSIM
18
(
2007
)
3-4
,
pp. 287-306
Persistent link: https://www.econbiz.de/10007766147
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5
Signals of global advertising appeals in emerging markets
Oyedele, Adesegun
;
Minor, Michael S.
;
Ghanem, Salma
- In:
International marketing review
26
(
2009
)
4-5
,
pp. 521-541
Persistent link: https://www.econbiz.de/10008326560
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6
The consumer-human-like robot interaction framework
Simpson, Penny M.
;
Lemaster, Jane
;
Oyedele, Adesegun
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
4
,
pp. 305-324
Persistent link: https://www.econbiz.de/10008270473
Saved in:
7
Individual assessment of humanlike consumer robots: an extended TAM with aesthetic response and tolerance
Oyedele, Adesegun
;
Hong, Soonkwan
;
Minor, Michael S.
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 243-263
Persistent link: https://www.econbiz.de/10008270767
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8
Cooperative adoption of complex systems: a comprehensive model within and across networks
Hausman, Angela
;
Johnston, Wesley J.
;
Oyedele, Adesegun
- In:
The journal of business & industrial marketing
20
(
2005
)
4
,
pp. 200-210
Persistent link: https://www.econbiz.de/10007023224
Saved in:
9
Consumer Culture Plots in Television Advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
International journal of advertising : the quarterly …
41
(
2012
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10009976498
Saved in:
10
Customer typology : 3D virtual world
Oyedele, Adesegun
;
Minor, Michael S.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10009896839
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