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A benchmark for B2B use of e-commerce
Fosdick, Scott; Reber, Bryan H. - In: Journal of internet commerce 4 (2005) 1, pp. 123-134
Persistent link: https://www.econbiz.de/10008116765
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Managing from the middle: The role of mid-level gatekeepers in mobilizing grassroots activism and encouraging facilitative relationships
Reber, Bryan H.; Petersone, Baiba; Berger, Bruce K. - In: Journal of communication management : an international … 14 (2010) 1, pp. 32-47
Persistent link: https://www.econbiz.de/10008378945
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How Local Advertisers Choose and Use Advertising Media
Nowak, Glen J.; Cameron, Glen T.; Krugman, Dean M. - In: Journal of advertising research 33 (1993) 6, pp. 39-49
Persistent link: https://www.econbiz.de/10006540260
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The role of emotions in crisis responses: Inaugural test of the integrated crisis mapping (ICM) model
Jin, Yan; Pang, Augustine; Cameron, Glen T. - In: Corporate communications : an international journal 15 (2010) 4, pp. 428-453
Persistent link: https://www.econbiz.de/10008717554
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Visual Attention to Programming and Commercials: The Use of In-home Observations
Krugman, Dean M.; Cameron, Glen T.; White, Candace McKearney - In: Journal of advertising : official publication of the … 24 (1995) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10008129214