Narrow search
Showing 1 - 7 of 7
Cover Image
The dynamics towards multiple strategic options : a conceptual approach
Logman, Marc - In: The open business journal 2 (2009) 1, pp. 108-111
Persistent link: https://www.econbiz.de/10010017486
Cover Image
Interacties en interrelaties tussen prijs, kwaliteit en communicatie: een overzicht en kritische evaluatie
Gijsbrechts, Els; Logman, Marc - In: Economisch en sociaal tijdschrift : een driemaandelijke … 50 (1996) 4, pp. 673-706
Persistent link: https://www.econbiz.de/10006738696
Cover Image
Marketing Mix Customization and Customizability
Logman, Marc - In: Business horizons 40 (1997) 6, pp. 39-44
Persistent link: https://www.econbiz.de/10006202644
Cover Image
Realism versus simplicity in strategic marketing planning: the impact of temporality
Logman, Marc - In: Marketing intelligence & planning 29 (2011) 7, pp. 662-672
Persistent link: https://www.econbiz.de/10009794821
Cover Image
Limits to growing customer value: Being squeezed between the past and the future
Logman, Marc - In: Business horizons 56 (2013) 5, pp. 655-664
Persistent link: https://www.econbiz.de/10010168493
Cover Image
Contextual intelligence and flexibility: understanding today's marketing environment
Logman, Marc - In: Marketing intelligence & planning 26 (2008) 5, pp. 508-520
Persistent link: https://www.econbiz.de/10008087948
Cover Image
Contextual intelligence and flexibility: understanding today's marketing environment
Logman, Marc - In: Marketing intelligence & planning 26 (2008) 4-5, pp. 508-520
Persistent link: https://www.econbiz.de/10008099970