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The influence of redundant comparison prices and other price presentation formats on consumers' evaluations and purchase intentions
Chandrashekaran, Rajesh
- In:
Journal of retailing
80
(
2004
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10006610524
Saved in:
2
Assimilation of advertised reference prices: the moderating role of involvement
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
79
(
2003
)
1
,
pp. 53
Persistent link: https://www.econbiz.de/10006613540
Saved in:
3
Market Motives, Distinctive Capabilities, and Domestic Inertia: A Hybrid Model of Innovation Generation
Chandrashekaran, Murali
;
Mehta, Raj
;
Chandrashekaran, Rajesh
- In:
Journal of marketing research : JMR
36
(
1999
)
1
,
pp. 95-112
Persistent link: https://www.econbiz.de/10006667561
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4
Bits, Briefs, and Applications - Comparative Price Advertising: Believe It or Not
Compeau, Larry D.
;
Grewal, Dhruv
;
Chandrashekaran, Rajesh
- In:
Journal of consumer affairs : official publication of …
36
(
2002
)
2
,
pp. 284-294
Persistent link: https://www.econbiz.de/10006172277
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5
Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions
Puccinelli, Nancy M.
;
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010108285
Saved in:
6
Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of business research : JBR
59
(
2006
)
10
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10007387203
Saved in:
7
Effects of gender and price knowledge on offer evaluation and channel transition in retail and e-tail environments
Chandrashekaran, Rajesh
;
Suri, Rajneesh
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10009974287
Saved in:
8
Consumers' utilization of reference prices: the moderating role of involvement
Chandrashekaran, Rajesh
- In:
The journal of product & brand management
21
(
2012
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10009836001
Saved in:
9
Focal and contextual components of price history as determinants of expected price
Chandrashekaran, Rajesh
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 408-420
Persistent link: https://www.econbiz.de/10009286333
Saved in:
10
The 99 price ending as a signal of a low-price appeal
Schindler, Robert M.
- In:
Journal of retailing
82
(
2006
)
1
,
pp. 71
Persistent link: https://www.econbiz.de/10006604770
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