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Conceptualising the notion of corporate brand covenant
Otubanjo, Olutayo; Abimbola, Temi; Amujo, Olusanmi - In: The journal of product & brand management 19 (2010) 6, pp. 410-423
Persistent link: https://www.econbiz.de/10008704829
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Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Abimbola, Temi; Kocak, Akin - In: Qualitative market research : an international journal 10 (2007) 4, pp. 416-430
Persistent link: https://www.econbiz.de/10009853795
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Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi; Vallaster, Christine - In: Qualitative market research : an international journal 10 (2007) 4, pp. 341-348
Persistent link: https://www.econbiz.de/10009853801
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Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale
Koçak, Akin; Abimbola, Temi; Özer, Alper - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 157-174
Persistent link: https://www.econbiz.de/10007901931
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Critical Issues in Brand Management
de Chernatony, Leslie; Abimbola, Temi; Cottam, Susan - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 1-6
Persistent link: https://www.econbiz.de/10007901941
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The effects of entrepreneurial marketing on born global performance
Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4-5, pp. 439-452
Persistent link: https://www.econbiz.de/10008326564
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Conceptualising and Measuring the Equity of Online Brands
Christodoulides, George; De Chernatony, Leslie; Furrer, … - In: Journal of marketing management : MM 22 (2006) 7-8, pp. 799-826
Persistent link: https://www.econbiz.de/10007376607
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Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale
Kocak, Akin; Abimbola, Temi; Ozer, Alper - In: Journal of marketing management : MM 23 (2007) 1, pp. 157-174
Persistent link: https://www.econbiz.de/10008416705
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Critical Issues in Brand Management
de Chernatony, Leslie; Abimbola, Temi; Cottam, Susan - In: Journal of marketing management : MM 23 (2007) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10008416715