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Herbig, Paul
53
Yelkur, Rama
12
Milewicz, John
10
Golden, James E.
6
O'Hara, Brad
6
Palumbo, Fred
6
Shao, Alan T.
6
Gulbro, Robert
5
Jacobs, Laurence
4
Genestre, Alain
3
O'Hara, Bradley S.
3
Day, Ken
2
Martin, Drew
2
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2
Tomkovick, Chuck
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Management decision : MD
10
Marketing intelligence & planning
9
Journal of professional services marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
5
Industrial management & data systems
4
International marketing review
4
The journal of business & industrial marketing
4
Technological forecasting & social change : an international journal
3
Journal of euro-marketing
2
Business horizons
1
Corporate communications : an international journal
1
International business review : the official journal of the European International Business Academy
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing communications
1
Operations research, Management science : OR MS ; the international literature digest
1
Services marketing quarterly
1
The International trade journal
1
The TQM magazine : the international bi-monthly for total quality management
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58
ECONIS (ZBW)
32
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6
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2
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1
Differential pricing for services
Yelkur, Rama
;
Herbig, Paul
- In:
Marketing intelligence & planning
15
(
1997
)
4-5
,
pp. 190-194
Persistent link: https://www.econbiz.de/10006997166
Saved in:
2
MEDIA BUYER GUIDE - Marketing to Hispanics
Herbig, Paul
;
Yelkur, Rama
- In:
Journal of professional services marketing
16
(
1998
)
2
,
pp. 171
Persistent link: https://www.econbiz.de/10007061242
Saved in:
3
A Review of the Multilevel Marketing Phenomenon
Herbig, Paul
;
Yelkur, Rama
- In:
Journal of marketing channels : ... distribution …
6
(
1996
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10007204745
Saved in:
4
Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
Yelkur, Rama
;
Tomkovick, Chuck
;
Traczyk, Patty
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 143-159
Persistent link: https://www.econbiz.de/10006504439
Saved in:
5
Differential pricing and segmentation on the Internet: The case of hotels
Yelkur, Rama
;
Nêveda DaCosta, Maria Manuela
- In:
Management decision : MD
39
(
2001
)
4
,
pp. 252-261
Persistent link: https://www.econbiz.de/10006564394
Saved in:
6
Product Liability: Its Impact on the Auto Industry, Consumers, and Global Competitiveness - Tort reform already under way would bring stability and balance between conflicting interests, leading to a stronger U.S. auto industry in the global marketplace.
Yelkur, Rama
;
Morrison, Janet
;
Steiner, Erwin H.
; …
- In:
Business horizons
44
(
2001
)
2
,
pp. 61-66
Persistent link: https://www.econbiz.de/10006182039
Saved in:
7
A Comparison of Buyer Behavior Characteristics of U. S. and French Generation X
Yelkur, Rama
- In:
Journal of euro-marketing
12
(
2002
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10007162406
Saved in:
8
Gender Differences in Service Quality Expectations in the Fast Food Industry
Yelkur, Rama
;
Chakrabarty, Subhra
- In:
Services marketing quarterly
27
(
2006
)
4
,
pp. 141
Persistent link: https://www.econbiz.de/10007265863
Saved in:
9
Super Bowl ad likeability: Enduring and emerging predictors
Yelkur, Rama
;
Tomkovick, Chuck
;
Hofer, Ashley
; …
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 58-80
Persistent link: https://www.econbiz.de/10010057395
Saved in:
10
Exploring the animosity domain and the role of affect in a cross-national context
Nes, Erik B.
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
21
(
2012
)
5
,
pp. 751-766
Persistent link: https://www.econbiz.de/10009996314
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