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Balasubramanian, Siva K.
17
Patwardhan, Hemant
5
Coker, Kesha K.
2
Kumar, V.
2
Moon, Wanki
2
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2
Pillai, Deepa
2
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2
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Balasubramanian, Siva
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing
3
Journal of current issues and research in advertising : JCIRA
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
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1
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OLC EcoSci
ECONIS (ZBW)
48
RePEc
25
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13
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EconStor
1
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Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva K.
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-496
Persistent link: https://www.econbiz.de/10008720143
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2
Reflections on emotional attachment to brands: Brand romance and brand love
Patwardhan, Hemant
;
Balasubramanian, Siva K.
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10010110507
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3
Brand romance: a complementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva K.
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-309
Persistent link: https://www.econbiz.de/10009178535
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4
Insights on Account Planning: A View from the Indian Ad Industry
Patwardhan, Padmini
;
Patwardhan, Hemant
;
Vasavada-Oza, …
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 105-105
Persistent link: https://www.econbiz.de/10008346598
Saved in:
5
Diffusion of account planning in Indian ad agencies: An organisational perspective
Patwardhan, Padmini
;
Patwardhan, Hemant
;
Vasavada-Oza, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 665-693
Persistent link: https://www.econbiz.de/10009334273
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6
Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
Balasubramanian, Siva
;
Karrh, James
;
Patwardhan, Hemant
- In:
Journal of advertising : official publication of the …
35
(
2006
)
3
,
pp. 115-142
Persistent link: https://www.econbiz.de/10008126549
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7
Context specificity in use of price information sources
Unni, Ramaprasad
;
Tseng, L.P. Douglas
;
Pillai, Deepa
- In:
The journal of consumer marketing
27
(
2010
)
3
,
pp. 243-251
Persistent link: https://www.econbiz.de/10008408555
Saved in:
8
Message exposure with friends: The role of social context on attitudes toward prominently placed brands
Coker, Kesha K.
;
Altobello, Suzanne A.
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 102-111
Persistent link: https://www.econbiz.de/10010094866
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9
Age Differences in Consumers' Search for Information: Public Policy Implications
Cole, Catherine A.
;
Balasubramanian, Siva K.
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
1
,
pp. 157
Persistent link: https://www.econbiz.de/10006687959
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10
The Impact of High-Quality Firm Achievements on Shareholder Value: Focus on Malcolm Baldrige and J. D. Power and Associates Awards
Balasubramanian, Siva K.
;
Mathur, Ike
;
Thakur, Ramendra
- In:
Journal of the Academy of Marketing Science
33
(
2005
)
4
,
pp. 413-431
Persistent link: https://www.econbiz.de/10006149572
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