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Place branding: a review of trends and conceptual models
Kavaratzis, Mihalis
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The marketing review
5
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2005
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4
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pp. 329-342
Persistent link: https://www.econbiz.de/10006012454
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The dynamics of place brands : an identity-based approach to place branding theory
Kavaratzis, Mihalis
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Hatch, Mary Jo
- In:
Marketing theory
13
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2012
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1
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pp. 69-86
Persistent link: https://www.econbiz.de/10010117115
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Brands and Branding Geographies
Kavaratzis, Mihalis
- In:
Regional studies : journal of the Regional Studies …
46
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2012
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9
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pp. 1273-1275
Persistent link: https://www.econbiz.de/10010024914
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