Narrow search
Showing 1 - 7 of 7
Cover Image
Antecedents and consequences of trust in a service provider - The case of primary care physicians
Leisen, Birgit; Hyman, Michael R. - In: Journal of business research : JBR 57 (2004) 9, pp. 990-999
Persistent link: https://www.econbiz.de/10006717759
Cover Image
A Broadened Sales Curriculum: Exploratory Evidence
Leisen, Birgit; Tippins, Michael J.; Lilly, Bryan - In: Journal of marketing education : JME 26 (2004) 3, pp. 197-207
Persistent link: https://www.econbiz.de/10006242875
Cover Image
The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances
Leisen, Birgit; Lilly, Bryan; Winsor, Robert D. - In: The journal of services marketing 16 (2002) 2-3, pp. 201-222
Persistent link: https://www.econbiz.de/10007109389
Cover Image
The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances
Leisen, Birgit; Lilly, Bryan; Winsor, Robert D. - In: The journal of services marketing 16 (2002) 3, pp. 201-222
Persistent link: https://www.econbiz.de/10007109641
Cover Image
Image segmentation: The case of a tourism destination
Leisen, Birgit - In: The journal of services marketing 15 (2001) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10007114657
Cover Image
Customers' Perception of Expensiveness and Its Impact on Loyalty Behaviors
Leisen, Birgit; Prosser, Elise - In: Services marketing quarterly 25 (2004) 3, pp. 35-52
Persistent link: https://www.econbiz.de/10007028459
Cover Image
Access Convenience of Competitor:
Leisen, Birgit - In: Services marketing quarterly 28 (2006) 2, pp. 41-56
Persistent link: https://www.econbiz.de/10007384567