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Features - Winning ways
Parker, Cathy; Burton, Jamie; Murphy, John - In: Qualityworld : QW 26 (2000) 10, pp. 30-33
Persistent link: https://www.econbiz.de/10005955081
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Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability
Gleaves, Robin; Burton, Jamie; Kitshoff, Jan; Bates, Ken; … - In: Journal of marketing management : MM 24 (2008) 7-8, pp. 825-846
Persistent link: https://www.econbiz.de/10008111474
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Product and services management - G. Avlonitis and P. Papastathopoulou
Burton, Jamie - In: Creativity and innovation management 15 (2006) 4, pp. 430
Persistent link: https://www.econbiz.de/10007384260
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Strategy and structure configurations for services within product-centric businesses
Raddats, Chris; Burton, Jamie - In: Journal of service management 22 (2011) 4, pp. 522-540
Persistent link: https://www.econbiz.de/10009286397
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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie; Khammash, Marwan - In: Journal of marketing management : MM 26 (2010) 3, pp. 230-256
Persistent link: https://www.econbiz.de/10008416317
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Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability
Gleaves, Robin; Burton, Jamie; Kitshoff, Jan; Bates, Ken; … - In: Journal of marketing management : MM 24 (2008) 7, pp. 825-846
Persistent link: https://www.econbiz.de/10008416633
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Complaint resolution management expectations in an asymmetric business-to-business context
Gruber, Thorsten; Henneberg, Stephan C.; Ashnai, Bahar; … - In: The journal of business & industrial marketing 25 (2010) 5, pp. 360-372
Persistent link: https://www.econbiz.de/10008423810
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Individual values and motivational complexities in ethical clothing consumption: A means-end approach
Jgel, Thomas; Keeling, Kathy; Reppel, Alexander; … - In: Journal of marketing management : MM 28 (2012) 3, pp. 373-397
Persistent link: https://www.econbiz.de/10009845513
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Designing and conducting online interviews to investigate interesting consumer phenomena
Gruber, Thorsten; Szmigin, Isabelle; Reppel, Alexander E.; … - In: Qualitative market research : an international journal 11 (2008) 3, pp. 256-274
Persistent link: https://www.econbiz.de/10009853814
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Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction
Gruber, Thorsten; Reppel, Alexander; Szmigin, Isabelle; … - In: Qualitative market research : an international journal 11 (2008) 4, pp. 400-413
Persistent link: https://www.econbiz.de/10009853817