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Political marketing- vive la différence!
Lock, Andrew; Harris, Phil - In: European journal of marketing : EJM 30 (1996) 10-11, pp. 21-31
Persistent link: https://www.econbiz.de/10006102558
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Machiavellian marketing: The development of corporate lobbying in the UK
Harris, Phil; Lock, Andrew - In: Journal of marketing management : MM 12 (1996) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10007000780
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Establishing the Charles Kennedy Brand: A Strategy for an Election the Result of which is a Foregone Conclusion
Harris, Phil; Lock, Andrew - In: Journal of marketing management : MM 17 (2001) 9-10, pp. 943-956
Persistent link: https://www.econbiz.de/10006976109
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Measuring the effect of political advertising and the case of the 1995 Irish Divorce Referendum
Harris, Phil; Lock, Andrew; O'Shaughnessy, Nicholas - In: Marketing intelligence & planning 17 (1999) 6, pp. 272-279
Persistent link: https://www.econbiz.de/10006986507
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"Mind the gap": the rise of political marketing and a perspective on its future agenda
Harris, Phil; Lock, Andrew - In: European journal of marketing : EJM 44 (2010) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10008404523
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Political Marketing Funding and Expenditure in the UK General Election Campaign of 2005.
Harris, Phil; Lock, Andrew - In: Journal of marketing management : MM 21 (2005) 9-10, pp. 1117-1134
Persistent link: https://www.econbiz.de/10006956504
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Research Note - Judging Teaching Quality: The Assessment of Teaching Quality in UK Business and Management Schools
Lock, Andrew; Berry, Tony; Easterby-Smith, Mark - In: Management learning : the journal for managerial and … 29 (1998) 4, pp. 485-499
Persistent link: https://www.econbiz.de/10006845361
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MFR SRI Rome: The Italian Family Business Affair
Harris, Phil; Frasca, A.; Jakel, Uwe - In: Management decision : MD 32 (1994) 3, pp. 34-37
Persistent link: https://www.econbiz.de/10006598707
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UP SIZE DOWN - Effective quality control relies as much on organisational structure as it does on quality assurance strategies. Phil Harris reports on some new theories
Harris, Phil - In: Qualityworld : QW (2006), pp. 40-43
Persistent link: https://www.econbiz.de/10005918462
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High-tech corporate branding: lessons for market research in the next decade
Schoenfelder, Julie; Harris, Phil - In: Qualitative market research : an international journal 7 (2004) 2, pp. 91-99
Persistent link: https://www.econbiz.de/10006022752