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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Wie reagieren Kunden auf Preise? - Zentrale Erkenntnisse der verhaltenswissenschaftlichen Preisforschung
Koschate-Fischer, Nicole
;
Wüllner, Katharina
- In:
Controlling : Zeitschrift für erfolgsorientierte …
24
(
2012
)
11
,
pp. 604-609
Persistent link: https://www.econbiz.de/10010046780
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Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects
Koschate-Fischer, Nicole
;
Stefan, Isabel V
;
Hoyer, Wayne D
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 910-927
Persistent link: https://www.econbiz.de/10010051938
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