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Geographic information systems as a marketing information system technology
Hess, Ronald L.; Rubin, Ronald S.; West, Lawrence A. - In: Decision support systems : DSS ; the international journal 38 (2005) 2, pp. 197-212
Persistent link: https://www.econbiz.de/10006158927
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Interactional service failures in a pseudorelationship: The role of organizational attributions
Hess, Ronald L.; Ganesan, Shankar; Klein, Noreen M. - In: Journal of retailing 83 (2007) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10007599007
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Performance implications of deploying marketing analytics
Germann, Frank; Lilien, Gary L.; Rangaswamy, Arvind - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 114-128
Persistent link: https://www.econbiz.de/10010098520
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Monetary Incentives and Mood
Meloy, Margaret G.; Russo, J.Edward; Miller, Elizabeth … - In: Journal of marketing research : JMR 43 (2006) 2, pp. 267-275
Persistent link: https://www.econbiz.de/10006640220
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Mood-Driven Distortion of Product Information
Meloy, Margaret G. - In: Journal of consumer research : JCR ; an … 27 (2000) 3, pp. 345-359
Persistent link: https://www.econbiz.de/10006660727
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Predecisional Distortion of Information by Auditors and Salespersons
Russo, J.Edward; Meloy, Margaret G.; Wilks, T.Jeffrey - In: Management science : journal of the Institute for … 46 (2000) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10006094617
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Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice
Carison, Kurt A.; Meloy, Margaret G.; Russo, J.Edward - In: Journal of consumer research : JCR ; an … 32 (2006) 4, pp. 513-518
Persistent link: https://www.econbiz.de/10007223088
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Retail therapy: A strategic effort to improve mood
Atalay, A. Selin; Meloy, Margaret G. - In: Psychology & marketing 28 (2011) 6, pp. 638-660
Persistent link: https://www.econbiz.de/10008995079