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ECONIS (ZBW)
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The Impact of Switching Costs Upon the Service Quality-Perceived Value-Customer Satisfaction-Service Loyalty Chain: A Study in the Context of Cellular Services in India
Edward, Manoj
;
George, Babu
;
Sarkar, Sudipta Kiran
- In:
Services marketing quarterly
31
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2010
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pp. 151-174
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