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ADVERTISING EFFECTIVENESS - Recency, frequency and the sales effects of TV advertising - New findings from TVSpan suggest short-term frequency adds potency to recency
Roberts, Andrew - In: ADMAP : for decisionmakers in advertising, marketing, … 34 (1999) 2, pp. 40-45
Persistent link: https://www.econbiz.de/10006782472
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Measuring the short-term effects of TV advertising - An initial summary of TVSpan reveals some important and surprising findings.
Roberts, Andrew - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 4, pp. 50-52
Persistent link: https://www.econbiz.de/10006786805
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Heroes - Edward Gibbon
Roberts, Andrew - In: RSA journal : the journal of the Royal Society for the … 151 (2004) 5513, pp. 42
Persistent link: https://www.econbiz.de/10006150310
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The Record - Edited transcripts of recent RSA lectures - No more heroes anymore?
Hunt, Tristram; Alibhai-Brown, Yasmin; Roberts, Andrew; … - In: RSA journal : the journal of the Royal Society for the … 151 (2004) 5513, pp. 26
Persistent link: https://www.econbiz.de/10006150314
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Media exposure and consumer purchasing: an improved data fusion technique
Roberts, Andrew - In: Marketing and research today : the journal of the … 22 (1994) 3, pp. 159-172
Persistent link: https://www.econbiz.de/10006407873
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ADVERTISING EFFECTS - tvSpan: The medium-term effects of TV advertising - How long does it take for ads to show profit? Single-source analysis shows it takes months, not weeks - But the profits do accrue.
Roberts, Andrew - In: ADMAP : for decisionmakers in advertising, marketing, … 35 (2000) 10, pp. 12-14
Persistent link: https://www.econbiz.de/10006777408
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CONSUMER BEHAVIOUR - Targeting ad responders - Who actually responds to ads? New analysis of single-source data shows who buys on seeing TV commercials.
Roberts, Andrew; Bristowe, Lucy - In: ADMAP : for decisionmakers in advertising, marketing, … (2007), pp. 17-20
Persistent link: https://www.econbiz.de/10007860649
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The politics of constitutional amendment in postcommunist Europe
Roberts, Andrew - In: Constitutional political economy 20 (2009) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10008253377
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What Kind of Democracy Is Emerging in Eastern Europe?
Roberts, Andrew - In: Post-soviet affairs 22 (2006) 1, pp. 37-64
Persistent link: https://www.econbiz.de/10007419759