Narrow search
Showing 1 - 3 of 3
Cover Image
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10010138849
Cover Image
What is the Value of Luxury? A Cross‐Cultural Consumer Perspective
Hennigs, Nadine; Wiedmann, Klaus‐Peter; Klarmann, … - In: Psychology & marketing 29 (2012) 12, pp. 1018-1035
Persistent link: https://www.econbiz.de/10010042258
Cover Image
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1461-1471
Persistent link: https://www.econbiz.de/10010002842